Types of designs

There is a lot of different types of designs, repeated or not. As I am designing repeat patterns for hospital gowns it will be good for me to research them.

CHINTZ – a glazed or polished cotton, beautiful florals with trees, birds and animal and human figures. Combining realistic and stylised motifs in the same design. Originates from India.


PAISLEY – a curved abstract palm motif derived from the cashmere shawls of India that were woven in Paisley, Scotland. Can be set and conservative or bold and dramatic.


TOILE DE JOUY – means ‘cloth from Jouy’ in France. Finely illustrated stories of current events or romanticised landscapes and figures.


NEO CLASSICAL – refers to any style that uses ancient Greek and Roman forms as a starting point. Acanthus leaves, plaques, griffins, floral urns, swans, horses, lions. The flowing curves of baroque, Empire, English Regency. Layouts are formal, balanced, harmonious, implying power, solidity and tradition.


DAMASK – printed damask designs imitate the original fabrics woven in 13th century Damascus. Elaborately patterned, formal, all-over or striped layouts


CALICO PRINTS – small floral, close coverage, 3 or 4 colours plus white. Also tiny geometric motifs as well as stripes and plaids. Traditionally used for dresses and aprons, frequently for patchwork quilts.


THE LINGERIE FLORAL – dainty, small, usually widely spaced designs. Rosebuds, daisies, nosegays, ribbons and butterflies. Clean, delicate pastels.


‘LITTLE NOTHINGS’ OR ABSTRACT – small, simple shapes in 1 to 3 colours. Geometrics, dabs, wriggles, crescents and commas. Usually a tossed open-spaced layout. Often the same design is done as light-on-dark and dark-on-light.


ORGANIC TEXTURES – found in nature and includes woodgrains, reptile skins, sand, pebbles, grasses, clouds, sea shells, bird feathers, fur, leather grains, etc.


FLORAL – the most important basic textile design. Abstract; stylised; realistic.

ETHNIC OR FOLK – also known as folklore; peasant; provincial. Includes all forms of plants, flowers, birds, animals, human figures, scenic subjects, geometrics. Can be highly stylised, realistic, sophisticated, naïve.

MONOTONE – designs of only one colour with white. Modern and traditional.

PATCHWORK – derived from patchwork quilt traditions. Also appliqué patterns that appear to be stitched.

LIBERTY – classic blouse-sized florals, often with a fine outline. Originally from Liberty’s of London.

CONVERSATIONAL – realistic or stylised motifs that tell a story. Can be campy and fun or sophisticated and high style.

BATIK – imitates the wax resist effect. Usually exotic florals and ethnics.

GEOMETRIC – composed of abstract shapes such as squares, triangles, circles. Can be very ‘free’ or mechanically set.

FOULARD – also known as madder, tie-silk, cravat. Carefully drawn, geometrically styled floral, paisley or Persian motifs.

ART NOUVEAU – sensuous, flowing, organic lines, with motifs taken from nature and plant life.

ART DECO – clean, geometric lines, formalised modern and angular. Motifs can be derived from flowers, plants, Egyptian art, animals and human figures.

CONTEMPORARY – usually non-figurative, either modern and crisp, or painterly.

BOTANICAL – realistic and well drawn botanical motifs as found in illustrated books on flowers, plants, herbs. Detailed, fine, pen line drawing and lettering.

SCENIC OR LANDSCAPE – designs in which the motifs are placed in a horizontal layout and, when combined with the subject matter, suggest a scene. Can be rural or cityscape subjects. A realistic style of drawing tends to be used.

COUNTRY FRENCH – originating from carved woodblocks from 18th century Provence, France. Rustic look with an Indian and Asian influence. Often bright in colour. Small set patterns and large chintz florals.

TROPICAL – motifs and colours inspired by lush, sunny tropical regions of the world. Flowers, leaves, trees, animals, birds, insects, fish, figures and geometrics. Primary colours. Often tossed, all-over motif layout.

TAPESTRY OR WARP – designs that imitate the look of elaborate embroideries or woven jacquard fabrics. The vertical, (warp), or horizontal, (weft), threads are emphasised by paint or by pen and ink. Graph paper can also be used as a guide.

WEAVES – similar to the above, but extended to include effects such as straw, flax, bamboo, rattan, cord, wicker, basketry, knits, crochet, etc. Can be used as independent designs or as background effects..

DOCUMENTARY – inspired by or adapted from a decorative historical document or fabric. Can be from any culture. Usually a fairly close approximation of the original.

ORGANIC TEXTURES – found in nature and includes woodgrains, reptile skins, sand, pebbles, grasses, clouds, sea shells, bird feathers, fur, leather grains, etc.

ARTIFICIAL EFFECTS – using a stipple brush, sponge, toothbrush to spatter, tissues to blot, or any number of other techniques to create a textured, irregular appearance.

GRAPHIC TEXTURES – these are geometric in nature with a simplified, clean and stylised look. Their appearance from a distance gives a strong, all-over textural quality.


My personalised Clothing

My personalised clothing website in another business which offers a wide variety of customised products. Standard, ladies, kids and T-shirts, hoodies, sweats.

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They are being more innovative and creative so they offer to put the logos or names in different positions on the clothing.


Reviews and rewards! They have a reviews section and also got an award for trusted service.


Devon shirts

Devon Shirts Devon shirts looks like a really good and reliable business with many great offers to chose from, however as a designer I don’t like their website design.

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What I did like was the amount of clothing they had to offer, there was more then dozen of categories and after you clicked on one more subcategories opened. They had really good products within the categories too.


My favourite category was Accessories. From bizarre subcategories like umbrellas, ties and badges to my personal favourite dog vest. accessoris

After clicking on a products you get a choice of colours and size, after clicking on a picked colour you can see how many they have in each size. I think is a really idea for when people are ordering more then few garments.


Street shirts

Street shirts is quite well known company which specialises in personalising clothing. They value their clients by showing them their values and ways of working.

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If you order many products you can get bulk order discount, you can mix and match garments, colours, sizes and even designs. They also have a review section on the page which I always like to read.


When I was researching the company this little notification kept popping up saying that some one just got a fantastic custom T-shirt. The notification also showed the location of the buyer and it was all over the UK!

Go Custom

Go Custom | Personalised clothing. This company offers so much from work wear, sports, college and even kids.

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They advertise 3 steps :

  1. Select your garment
  2. Upload your design
  3. Preview and check out

I decided to try it out my self, I selected the garment – they didn’t have any hospital gowns for patience but they had hospital tunics wore by nurses. I got a lot of sizes and colours to pick from press on any, it said that it this one was available in printing, embroidery and plain when I tried to upload a logo it asked me to make an account so I didn’t follow it through.


I really like that they have a review section on their website. And from what it looks like people are very happy with their services.


Custom Planet Ltd

Custom Planet Ltd is another good company which specialises in personalising clothing. They value their clients so they offer exclusive special offers and discounts. Their clients are brand like NHS, Newcastle Falcons or Newcastle University.

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The have a lot to offer from simple t-shirts and hoodies to knitwear and bags. And of course they have an option to print, embroider and screen print logos or names to make your clothing more personal.


Click here to find out more about our range of Product Personalisation options

Custom planet also has a promotional products section in which they advertise a lot of different products like stationery products, roller banners or hats.


A4 Apparel

After having a little think about my project, are my hypothetical competitors companies like IZ – wheelchair, Gownies or Medisave? Or more companies what are customising fabrics and garments?

A4 Apparel is a company which customises clothing, they specialise in personalised clothing decorators. They worked for clients like Carlsberg, NHS, Landrover or BT .

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They specialise in many different sectors such as fashion clothing, workwear, uniforms or sports wear. A4 Apparel uses many different techniques to personalise different clothing such as screen print, embroidery, vinyl transfer or direct to garment.


In their additional offers they have garment finishing and bespoke clothing. They are a very highly professional firm with 15 years experience and top name brands.