‘We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our ‘Grand Masters’ behind the sewing machines do the rest.’
David Hieatt does very unique and creative branding and marketing. He makes the jeans very unique too with the No wash club or free repairs. The jeans are the highest value.
The no wash club means that you can’t wash your jeans, simple. Hiut Denim advises to get a perfect fitted pair of jeans you shouldn’t wash them. Those are the rules:
1st Rule: Six months without washing means six months.
2nd Rule: No Cold dip in the bath.
3rd Rule: No showers.
4th Rule: Rain happens. Get an umbrella.
5th Rule: Freezing them is allowed. *
6th Rule: Airing them on a washing line is allowed.
7th Rule: Rest days are allowed.
8th Rule: If you are going to try, go all the way.
* I have tried freezing my jeans and it actually works! Smell is just a bacteria so it gets frozen in the freezer and dies. I do not recommend leaving your jeans in the freezer over night if you plan to wear them they next day. They aren’t frozen but they are freezing! I have tried with a woven sweater and it didn’t work.
The no wash club also gives you tokens for not washing your jeans, like AA chips.
Huit jeans are for life.If they get broken there is a team of specialist that will fix the jeans. It actually takes longer to fix jeans then to create a new pair. They treat it as an art form rather then repairing.
Hiut jeans take such a good care of their customer because they believe that all jeans tell a unique story. I really like the way they thing, I think I will include this in my project.
Some one the motivational quotes David said during the key note.
Do one thing well.
Interesting things happen only when you do interesting things.
Hungriest learner do the best.
Don’t stay in a comfort zone.
Define your fears, not your goals.
Dreams should scare you.
Purpose makes you strong.
Excellence is now normal.
Ideas + Purpose = Chance